Danica Patrick Debuts in SI Swimsuit Edition: New Perspective on Product Placement

It is not often that we discuss racing around here, but this was something that was deemed too important to overlook. Danica Patrick has risen in the sport of Indy Racing based solely on her talent and business acumen. She is a sharp driver and pragmatic about her career choices.
As product and brand placement have become synonymous with racing it would only make sense for someone in racing to turn that standard around. Some may question her choices in these matters, but in the end they are her choices. The same complaints were lobbed at Anna Kournikova when she pursued her modeling career while chasing after that ever elusive Grand Slam. So the lingering question for Danica Patrick will be whether her modeling opportunities detract from her pursuit of her first major victory, or of the greatest victory in motor sports: The Indy 500? (more…)



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