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2010 Lincoln MKZ Starts at $34,965


Ford has announced the pricing for the redesigned 2010 Lincoln MKZ.

The 2010 Lincoln MKZ now features more standard features and starts at $34,965. The MKZ now comes standard with Bridge Weir leather seats, genuine wood trim, heated and cooled front seats, the popular SYNC entertainment and connectivity system, a reverse sensing system and driver multi-adjustable power seat.

The MKZ is also available with the Blind Spot Information System with Cross Traffic Alert.

"Customers universally are surprised when they get into a competing vehicle and find out that they have to pay more for luxury features, such as premium leather seats," said Jonathan Richards, Lincoln MKZ Marketing manager. "That's what sets the MKZ apart from the competition. It comes standard with all the features you would expect from a world class entry-level luxury sedan."

The front-wheel-drive MKZ starts at $34,965 and the all-wheel-drive version starts at $36,855.



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Ford May Add a New Compact Vehicle to the Lincoln Lineup

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Ford's product development chief Derrick Kuzak recently sat down with the Automotive News and revealed that Ford may add a new smaller vehicle to the Lincoln lineup.



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Ford, Lincoln, & Mercurcy Consolidate Marketing Departments: Why Not?

In Step #435 of Ford’s plan to salvage the financial wreckage, Ford announced its plans to combine the sales and marketing departments for its three automobile lines, Ford, Lincoln, and Mercury.

The marketing shifts will call for the elimination of brand-specific marketing departments and will instead differentiate by car type [ie: sedan, SUV, etc]. The expected change is a part of the budget-trimming plan Ford announced in June which calls for a 15% reduction in white-collar staff. Proving that lay-offs aren’t just for the little people, among the employees turning in their pass-keys are some surprisingly heavy-hitters including both Mark Kaline and Michael Sprague. Kaline, Ford’s global media manager, was on-board for 11 years before a recent curtailment of worldwide auto sales/promotions caught him in the cross-hairs. Sprague, the head of marketing for both Lincoln and Mercury, left for the Kia Motors marketing department after 12 years with Ford.

Although probably a wise move in the interest of penny-pinching, the decision to economize really isn’t going to help distinguish the three brands as separate entities. Despite painstaking efforts by Ford in the past to create individual identities for the three lines, to the average consumer they’re still fairly interchangeable and this new plan isn’t going help much.

[Source: Automotive News]



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Ford and Chrysler Offer New Deals to Clean Out Lots

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Sales may have improved in October but it wasn’t enough to get Ford and Chrysler dealers ready for the new model year. Both automakers are extending 60-month zero-interest and other low-rate offers through the end of the year on certain 2006 models. This move comes as Ford and Chrysler have curtailed car production to reduce the number sitting on dealers’ lots. GM’s current incentives — including customer cash back — already run through January 2. As always, a full list of current incentives can be found here.

[Ford, Chrysler Sweeten Deals to Clear Lots, The Detroit News]



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